Tag: Cox Media

Total Results: 17

SMS case study - Little Caesars

Published: December 1, 2009

See how Little Caesars used SMS to build awareness and a mobile database of names for future marketing.

SMS case study: West Beach Music Festival/Cox Media

Published: November 10, 2009

See how the West Beach Music Festival used SMS marketing to drive awareness, build a database and ultimately drive sales.

Georgia National Fair builds awareness with mobile

Published: October 23, 2009

The Georgia National Fair turned to mobile to build awareness among local residents and heighten their awareness of the event and its attractions.

West Beach Music Festival mobile callout on TV yields 700 participants

Published: October 16, 2009

The West Beach Music Festival�s attempt to build awareness about the festival through a mobile sweepstakes resulted in 700 consumers that texted in for a chance to win tickets to the show.

XL Center uses mobile to drive ticket sales for dinosaur show

Published: August 12, 2009

The Hartford Civic Center Veterans Memorial Coliseum and Exhibition Center used the mobile channel to drive ticket sales for its "Walking with the Dinosaurs" show.

Take 5 Oil Change runs mobile campaign to reach more consumers

Published: July 15, 2009

Take 5 Oil Change ran a mobile campaign to build a database of consumers interested in getting a value-added service and ultimately drive them to its locations.

Popeye's mobile campaign garners 54 percent opt-in

Published: June 30, 2009

Popeye's mobile coupon campaign that promotes the fast food chain's three-piece chicken dinner has achieved a 54 percent double opt-in.

Hawaiian Airlines runs SMS sweepstakes with MLB�s Padres

Published: June 19, 2009

Hawaiian Airlines ran an SMS sweepstakes to build its mobile database and activate its television sponsorship of Major League Baseball's San Diego Padres.

Lion King musical takes unique approach to mobile marketing

Published: May 29, 2009

Disney's Tony Award-winning musical "The Lion King" at the Mandalay Bay Hotel and Casino in Las Vegas used mobile to drive ticket sales.

Zodo's Bowling & Beyond uses mobile to build database

Published: February 23, 2009

Zodo's Bowling and Beyond used mobile marketing to build a database of names for future remarketing purposes.