Tag: Craig Etheridge

Total Results: 14

Webinar on Feb. 23: Holiday Mobile Marketing: Lessons Learned for Future Holiday Efforts

Published: January 26, 2012

Register for this free, hour-long webinar Feb. 23 discussing mobile's performance over the holidays, brands that got it right, lessons learned and best practice for 2012. Panelists from Michaels Stores, Dell, USA Today and sponsor Kony.

Volkswagen makes media buy on new USA Today Kindle app

Published: January 4, 2012

Volkswagen is ramping up its mobile advertising strategy as the launch sponsor of the USA Today Kindle Fire application.

Shopping behaviors differ between tablets and smartphones

Published: September 23, 2011

Mobile shopping tools will be used very differently between tablets and handsets with tablet users conducting more research and mobile consumers shopping on the go.

USA Today taps Microsoft Tags to boost reader engagement

Published: March 15, 2011

Gannett Co. Inc.'s USA Today is using Microsoft Tags to promote its new Mobile Hoopla contest and encourage fans of the annual men’s college basketball tournament to enter.

USA Today exec: Tablets are a game-changer for media business

Published: February 23, 2011

NEW YORK - An executive at Gannett Co. Inc.’s USA Today said that tablets are changing the face of mobile and are a game-changer for media companies during a presentation at Mobile Marketing Day.

Register now: Mobile Marketing Day 2011 conference Feb. 22

Published: January 14, 2011

Register now to hear senior execs from USA Today, NHL and Steve Madden along with industry experts discuss the state of mobile marketing at this third annual event Feb. 22 in New York organized by Mobile Marketer in conjunction with the DMA.

Webinar on Dec. 9: Mobile Marketing in 2011: How High is High?

Published: November 11, 2010

Register to hear experts discuss in a free webinar Dec. 9 at 2 p.m. ET the mobile marketing opportunities and challenges that marketers face next year. Execs from Costco, USA Today, Doner, eMarketer and sponsor Hipcricket will offer key tips and best practice.

Delivering a branded experience across all mobile channels is key: panelists

Published: September 3, 2010

NEW YORK - Media brands are leaving no stone unturned to offer advertisers a package comprising mobile sites, applications, SMS alerts and social media integration.

Monetizing mobile content is key issue for media brands: panelists

Published: July 1, 2010

NEW YORK – Lucky Magazine, MTV, Sports Illustrated and Gannett Digital executives said that mobile has the potential to cannibalize print the same way the wired Web did.

Mobile has a channel for every publisher objective: panel

Published: July 1, 2010

NEW YORK - From SMS and mobile-optimized email to the mobile Web, applications and video, publishers must decide which mobile channels best fit their business model. Where to start?