Tag: Craig Etheridge

Total Results: 15

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Mobile has a channel for every publisher objective: panel: Published: July 1, 2010; NEW YORK - From SMS and mobile-optimized email to the mobile Web, applications and video, publishers must decide which mobile channels best fit their business model. Where to start?
McDonald�s pushes breakfast Dollar Menu with mobile campaign: Published: April 12, 2010; Fast food giant McDonald�s is promoting its new Dollar Menu at breakfast via a rich-media mobile advertising campaign.
HP exec: brands� mobile spend will be up in 2010: Published: December 3, 2009; After a difficult 2009, brands will increase their mobile spend in 2010, according to a Hewlett-Packard executive.
Mobile outperforming online, although metrics still evolving: Mobile Marketer/DMA panel: Published: April 29, 2009; NEW YORK - Tracking and measuring a mobile campaign's effectiveness is crucial in these times when every media dollar is expected to stretch and ROI is an expectation.
The Weather Channel view on mobile: Published: April 2, 2008; LAS VEGAS - The Weather Channel is one of the top sites on the Web and mobile. Three executives visiting the CTIA Wireless 2008 show talk about weather.com's mobile initiatives and trends.