Tag: Cricket

Total Results: 120

HipCricket expands mobile marketing services to Mexico

Published: March 25, 2009

HipCricket is expanding internationally beginning with a strategic partnership in Mexico that has brought mobile marketing services to that country's carriers, broadcast stations and brands.

Cold Stone Creamery issues mobile call-to-action via radio

Published: March 12, 2009

A Cold Stone Creamery ice cream shop in Roanoke, VA, launched a mobile campaign with a call-to-action broadcast on a local radio station. It's proof that mobile works for franchisees.

Mobile TV, video poised for continued growth: Survey

Published: March 10, 2009

An independent study found significant interest in mobile TV and video, with 78 percent of U.S. respondents predicting an increase in usage by 2010.

Brands increasing mobile spend despite economy: Mobile Marketing Day panel

Published: February 27, 2009

NEW YORK -- Mobile marketing is no longer a year away -- it's here and now and being practiced by Fortune 500 companies as well as midsize businesses looking to reach consumers on the go.

Carriers adopt Intercasting's Anthem mobile social app

Published: February 20, 2009

Mobile social connectivity company Intercasting Corp. has released an upgrade to its Anthem platform, a mobile social application on-deck with most U.S. carriers.

Boost Mobile targets thrifty prepaid subscribers with new campaign

Published: February 17, 2009

Prepaid carrier Boost Mobile has launched a new ad campaign that rails against "abuses"suffered by mobile subscribers even as it moves beyond urban youth to price-conscious consumers.

Cricket launches Mobile Music service, Soulja Boy promotion

Published: February 11, 2009

Cricket Communications Inc., a provider of unlimited wireless services, and LiveWire Mobile, a provider of managed mobile personalization services, have launched Mobile Music.

Marketers miss mobile opportunity for Super Bowl

Published: February 3, 2009

By Jeff Hasen

Neither the Arizona Cardinals nor mobile marketers showed much in the first half of the Super Bowl. Then, the Cardinals stormed back, while mobile marketers didn't get into the game.

Jiffy Lube mobile coupons bring 50 percent new households

Published: January 30, 2009

How can businesses in this economic slump extend their traditional media buy by adding a mobile component and benefit? Ask a local Jiffy Lube auto oil change location in Ames, IA.

Jack in the Box launches mobile coupon campaign

Published: January 20, 2009

Fast food franchise Jack in the Box is running a mobile coupon campaign to drive consumers to its restaurants in six states.