Tag: Cricket

Total Results: 120

Prepaid offerings, smartphones affecting carriers’ Q2 results

Published: August 7, 2009

An increase in high-volume/low-value prepaid customers and low-volume/high-value smartphone users affected U.S. carriers' Q2 numbers.

2D or not 2D, that is the bar code question

Published: July 31, 2009

By Scott Debson

The idea of 2D codes is great, but as mobile marketers we need to ensure that response rates and mobile consumer experiences are optimized.

QuickPlay gets $12M funding round for mobile video

Published: July 15, 2009

Mobile video provider QuickPlay Media Inc. has closed a private placement for $12 million led by GMP Securities L.P.

Days Inn finds SMS is key to CRM strategy

Published: July 10, 2009

NEW YORK -- A senior executive from the Wyndham hotel chain revealed the mobile commerce test strategy for its Days Inn brand, using mobile for customer relationship management and to increase revenue.

Mobile ad search revenues to reach $2.3B by 2013: Kelsey

Published: May 4, 2009

BIA's The Kelsey Group forecasts that U.S. mobile search advertising revenues will grow from $39 million in 2008 to $2.3 billion by 2013, a compound annual growth rate of 125 percent.

Dairy Queen mobile ads see 22 percent CTR

Published: April 28, 2009

A recent Dairy Queen mobile ad campaign saw a click-through-rate of more than 22 percent, proving once again the effectiveness of the mobile channel to engage consumers.

New, classic media can be greater than sum of its parts

Published: April 28, 2009

By Eric Harber

New media, when used in tandem with classic media, can create something much greater than the sum of its parts.

Mobixell extends MMS services to social networks, UGC

Published: April 23, 2009

MMS, mobile TV and mobile advertising service provider Mobixell has launched Social Media Gateway, a service for carriers.

Per-message carrier fees killing SMS marketing: CTIA panel

Published: April 1, 2009

LAS VEGAS - The per-message fees that carriers charge mobile marketers are killing the business model for SMS and MMS-based marketing.

Cricket delivers free content, coupons to consumers’ idle screen

Published: April 1, 2009

Cricket Communications Inc. has launched Cricket MyPerks, a free, opt-in service that provides content, along with offers, directly to the home screen of customers' mobile devices.