Tag: Crisp Media

Total Results: 10

How to create in-app ads with impact

Published: May 25, 2012

As mobile application usage continues to grow, marketers are pouring more money into in-app advertising. However, while in-app ads can provide some important benefits to brands, they may not be the best option in all cases.

Have marketers forgotten about geotargeted mobile advertising?

Published: March 2, 2012

Geotargeted mobile advertising is a hot commodity and a great way for marketers to not only drive in-store traffic, but make ads relevant to consumers. Although companies such as Best Buy and Ace Hardware are using location to their advantage, others are not.

Crisp Media acquires Smart Device Media to offer premium mobile advertising services

Published: December 8, 2011

Rich media advertising firm Crisp Media has acquired Smart Device Media in a move intended to address the growing market for premium mobile advertising.

What impact did Apple's Steve Jobs have on mobile advertising, marketing and content?

Published: August 26, 2011

If anything, Steve Jobs will be remembered as the Edison of mobile: his numerous Apple products have impacted the work, home and play lives of hundreds of millions of consumers worldwide.

Lego sees 1.3pc click-through-rate with mobile video ads

Published: August 17, 2011

Toy manufacturer Lego saw a 1.3 percent click-through-rate after running a series of mobile advertisements on Google’s mobile ad network, which led consumers to a 30-second video.

Starbucks drives summer drink sales via targeted mobile campaign

Published: August 3, 2011

Starbucks is proving once again that it is a force to reckon with in the mobile space via a new mobile campaign that lets consumers find their ideal summer refreshment.

How HTML5 is changing the face of mobile

Published: March 9, 2011

HTML5 is enabling open, cross-platform rich-media standards that will help brands’ and agencies’ display advertising achieve the compelling creative and reach across mobile devices they have been seeking.

Dr Pepper employs animation in mobile ads to hang onto users

Published: March 1, 2011

Lizards, leprechauns and bears, oh my. The Dr Pepper Snapple Group is using animated characters in mobile ads to increase engagement as part of the company’s multichannel “Hunt for the Unbelievable” campaign.

Why brands should focus more on the tablet browser

Published: February 3, 2011

By Tom Limongello

Brands are likely to see tablet formats emerge as the leader for all digital display delivered across platforms such as desktop, tablets and mobile. Traffic is the biggest indicator.

Volkswagen raises brand awareness with rich media ad campaign

Published: June 23, 2010

Volkswagen is running a rich-media mobile advertising campaign to raise brand awareness for its new CC model sedan.