Tag: Crispin Porter and Bogusky
Total Results: 3
- Unilever places mobile and social at heart of Axe campaign
- Published: March 2, 2011
- Consumer packaged goods giant Unilever is using mobile to engage its young male demographic and encourage viral spread of its Axe Twist fragrance product via social networks.
- Coca-Cola, Disney tap location-based mobile game to build buzz for Tron film
- Published: November 29, 2010
- Coca-Cola and Disney, two of the most recognizable brands in the world, have teamed up to launch LiveCycle, a location-based mobile game promoting Coke Zero and Disney’s “Tron: Legacy” film.
- Don't market to people, market to context: IAB keynote
- Published: July 21, 2010
- NEW YORK – The keynote address at the IAB's Marketplace: Mobile conference stressed that context is important for mobile marketing and used a General Electric application to illistrate this point.
_2.gif&contenttype=gif "click here to read our manifesto")
Follow us on Twitter