Tag: D

Total Results: 6318

Google unifies mobile, desktop Web experience with Chrome for Android

Published: February 10, 2012

The newly introduced Chrome for Android mobile browser will enable Google to differentiate Android from iOS and could open up new marketing opportunities for brands.

Who is getting mobile customer service right? - Mobile Commerce Daily

Published: February 10, 2012

Mobile Commerce Daily today - Who is getting mobile customer service right?; Visa strengthens mcommerce reach via suite of mobile services.

Holly Hunt ups customer-client interaction with mobile connectivity - Luxury Daily

Published: February 10, 2012

Luxury Daily today - Holly Hunt ups customer-client interaction with mobile connectivity; Gucci leads luxury industry with shoppable video strategy.

Uptick in mobile ads gives rise to exchange-traded media: panel

Published: February 10, 2012

NEW YORK – As mobile rich media placement grows, so does the volume of data, giving rise to mobile ad exchanges that offer a real-time bidding environment.

Starbucks continues augmented reality push via Valentine’s Day mobile initiative

Published: February 9, 2012

Starbucks Coffee Co. is getting into the Valentine’s Day spirit via a new campaign that encourages coffee lovers to download the company’s augmented reality app and engage with its new limited-edition hot cups.

Hair Club sees 30:1 ROI from mobile advertising

Published: February 9, 2012

Hair-loss solution Hair Club claims to have a 30:1 ROI after using mobile to entrench its brand into the digital world.

Staples leads the way with new tablet-optimized experience - Mobile Commerce Daily

Published: February 9, 2012

Mobile Commerce Daily today - Staples leads the way with new tablet-optimized experience; Mobile traffic to Rockport.com has grown 76pc in past year.

Lucky: Magazine readers open to scanning QR codes

Published: February 9, 2012

Lucky magazine began incorporating mobile response codes into its editorial content with its November 2011 issue and is continuing the strategy in its latest issue after initial results show readers are scanning a wide variety of codes as they flip through an issue.

Vertu taps Vogue, Net-A-Porter for geo-targeted mobile ads - Luxury Daily

Published: February 9, 2012

Luxury Daily today - Vertu taps Vogue, Net-A-Porter for geo-targeted mobile ads; Using in-store technology to enhance the luxury retail experience.

Is this the tipping point for mobile commerce?

Published: February 9, 2012

By Gabriel Hopkins

For mobile commerce to truly take off, the benefits of buying on a mobile device have to outweigh the associated challenges and risks.