Tag: D

Total Results: 6819

News Corp.’s The Daily tweaks subscription model with first iPhone app

Published: May 8, 2012

News Corp.’s The Daily continues to build its mobile-only news strategy with an iPhone application featuring a lower subscription cost aimed at acquiring new users.

TAG Heuer stamps mobile call-to-action on Vogue ad - Luxury Daily

Published: May 8, 2012

Luxury Daily today - TAG Heuer stamps mobile call-to-action on Vogue ad; American Express CEO: Reinvention, constant values ingredients for digital transformation.

Mobile apps in the small to midsize business’ marketing mix

Published: May 8, 2012

By
Angelo Biasi

Suggestions for small to midsize businesses looking to take hold of their integrated marketing mix with mobile apps as a potential emerging centerpiece.

Scion revs up marketing campaign with mobile video ads

Published: May 7, 2012

Automobile manufacturer Scion is building hype around its new iQ model with a series of mobile video advertisements that let consumers learn more about the car.

New dot-brand domains will not affect mobile search, claims exec

Published: May 7, 2012

Domain issuer ICANN’s controversial decision to allow applications for suffixes based on brands and categories has already stirred the pot and caused major concern across organizations and marketers.

Catalina, Modiv deal reflects mobile’s growing role in grocery shopping - Mobile Commerce Daily

Published: May 7, 2012

Mobile Commerce Daily today - Catalina, Modiv deal reflects mobile’s growing role in grocery shopping; Are hotel brands missing the boat with mobile deals?

Use of long codes in US has consequences, says OpenMarket exec

Published: May 7, 2012

Jay Emmet, general manager of Amdocs’ OpenMarket, is cautioning heavily against the use of long codes in the United States.

Four Seasons pushes bridal expertise via mobile, digital - Luxury Daily

Published: May 7, 2012

Luxury Daily today - Four Seasons pushes bridal expertise via mobile, digital; BRIC slowdown could affect second-half 2012 luxury progress.

Alon Brands exec: SMS database grows 150pc year-over-year

Published: May 4, 2012

NEW YORK – An Alon Brands executive at Mobile Commerce Daily’s Mcommerce Summit said that by actively promoting its SMS program, the company’s mobile database is growing at an average of 150 percent year-over-year.

Citi exec: Intersection of mobile and engagement happens on tablets - Mobile Commerce Daily

Published: May 4, 2012

Mobile Commerce Daily today - Citi exec: Intersection of mobile and engagement happens on tablets; Zappos exec: Apps are a loyalty tool.