Tag: DART

Total Results: 7

Microsoft Advertising launches third-party mobile ad serving

Published: September 10, 2010

Microsoft Advertising is launching third-party ad serving for mobile in the U.S. to make the campaign management process more similar to online.

Microsoft selling ad inventory on Verizon deck

Published: August 21, 2009

Microsoft is now selling on-deck display inventory on Verizon's Ad Network on a cost-per-click basis.

Per-message carrier fees killing SMS marketing: CTIA panel

Published: April 1, 2009

LAS VEGAS - The per-message fees that carriers charge mobile marketers are killing the business model for SMS and MMS-based marketing.

Third Screen Media adds third-party ad tracking

Published: March 24, 2009

Mobile ad network Third Screen Media has implemented third-party 1x1 pixel tracking and image hosting as an option for advertisers running campaigns on the TSM Network.

Omnicom agency OMD mandates third-party verification for mobile display campaigns

Published: February 25, 2009

Omnicom Media Group's OMD media agency will no longer accept site-served publisher data for mobile delivery and click performance related to mobile display advertising.

DoubleClick integrates suite for Web, mobile publishers

Published: March 6, 2008

DoubleClick has integrated its suite of services for Web and mobile publishers under the DoubleClick Revenue Center brand.

EA Mobile launches classic game titles for the holidays

Published: December 20, 2007

Eyeing holiday sales, EA Mobile is launching two mobile adaptations of classic titles for sports and board game fans and one for music enthusiasts.