Tag: DDI

Total Results: 20

MoPub Marketplace gives publishers new way to monetize apps

Published: October 28, 2011

A new real-time bidding marketplace for mobile ad inventory gives publishers a way to drive more revenue from their inventory.

Warner Bros. targets mobile, social users for “Final Destination 5” campaign

Published: August 12, 2011

Warner Bros. is running a mobile and social ad campaign that drives awareness for its new film “Final Destination 5” among movie fans that frequent social networking sites.

The lowdown on developing apps for Android

Published: May 9, 2011

Dealing with open source software is the No. 1 challenge of developing applications for Android, creating a situation where due diligence is a must on the part of the developer.

Is ad targeting the solution? No

Published: January 21, 2011

By Elizabeth Joy Zalman

Mark Wright of Adenyo on Jan. 14 responded to a column I wrote Nov. 3, misconstruing the original intent of the article, but raising some intriguing points surrounding the future of mobile display advertising.

WeddingWire.com unveils Android app to simplify wedding planning

Published: January 13, 2011

WeddingWire.com is letting brides-to-be search, compare and book wedding vendors via a mobile application.

Why real-time bidding matters for mobile advertising

Published: December 16, 2010

By Marc Theermann

Google recently predicted that by 2015, 50 percent of all targeted display ads will be bought using real-time bidding. Make no mistake, the programmatic buying of audiences is a game-changer.

7-Eleven drives consumers in-store via augmented reality app

Published: October 4, 2010

To strengthen its outlet promotion strategy and enhance consumer engagement, 7-Eleven has launched the 7-iCollection iPhone application featuring augmented reality.

What did Chase learn from its iPad sponsorship?

Published: September 14, 2010

NEW YORK - JPMorgan Chase & Co.’s Chase Sapphire achieved high interaction times and click-through rates for its rich-media iPad advertising campaign.

Viacom’s Nickelodeon discloses mobile strategy

Published: March 30, 2010

An executive at kids television giant Nickelodeon discussed the entertainment brand’s mobile applications strategy in an exclusive interview with Mobile Marketer.

Denny’s, Taco Bell, Walgreens offer Android-targeted mobile coupons for in-store push

Published: September 17, 2009

Denny’s, Taco Bell and Walgreens are offering consumers mobile coupons within the My Coupons application for Google's Android-powered phones.