Tag: DM Days

Total Results: 5

Surprise at DM Days show: Many didn't know how to text: Published: June 22, 2009; NEW YORK -- While the exhibition floor was not packed, the few and the proud at the Direct Marketing Association's 2009 DM Days conference last week showed enthusiasm anyway.
Integrate mobile into multichannel strategy: DM Days speaker: Published: June 19, 2009; NEW YORK -- Industry experts are now stressing that mobile initiatives are most successful as a leveraged aspect of multichannel campaigns.
Mobile affects customer lifetime value: DM Days speaker: Published: June 19, 2009; NEW YORK -- For those marketers who are ready to start a mobile initiative, Access 360 Media's Chris Goumas covered the "how" aspect of mobile marketing at the Direct Marketing Association's DM Days.
Déjà vu at mobile, direct marketing shows: Published: June 16, 2008; Covering two conferences running concurrently last week in New York -- one for mobile marketers, the other for direct marketers -- gives cause to use the word malaise.
Direct marketers want to go mobile, but …: Published: June 11, 2008; NEW YORK -- A panel on integrating old and new media opportunities at the Direct Marketing Association's DM Days conference drove home one point: direct marketers are curious about mobile.