Tag: DMA

Total Results: 130

Calculating the ROI of a mobile marketing campaign

Published: April 6, 2012

By Jeanne Hopkins and Jamie Turner

One of the biggest challenges that marketers face is how to calculate the ROI of a mobile marketing campaign. Here is one way to measure.

Mobile Web is being underserved, undervalued right now: Mobile Marketing Day panel

Published: March 23, 2012

NEW YORK – Panelists at the 4th annual Mobile Marketing Day 2012 conference said that although applications are great, the mobile Web is ubiquitous and is the bare minimum needed to get started in mobile.

Augme alleges Velti infringed patents related to targeting mobile content

Published: March 13, 2012

In a new lawsuit, Augme Technologies Inc. alleges that Velti USA is infringing several of its patents related to delivering targeted ads to mobile users on their devices.

Key to digital publishing is fluid content: Scanbuy exec

Published: March 12, 2012

NEW YORK - An executive from Scanbuy at the DMA Circulation Marketing Day 2012 conference said that publishers need to find a way to make content a part of a reader’s everyday routine.

New devices unlock content creation: Meredith exec

Published: March 9, 2012

NEW YORK - A Meredith Corp. executive speaking at the DMA Circulation Marketing Day 2012 conference said tablets and smartphones give publishers the opportunity to create new engaging types of content.

Forbes exec: Magazine apps must give content, curation

Published: March 9, 2012

NEW YORK - With the rush to develop digital editions of print and Web publications, publishers need to first think about how mobile can help the brand, according to an executive from Forbes.

Mobile helps drive direct mail retention: Rodale

Published: March 9, 2012

NEW YORK – A Rodale executive at the DMA Circulation Marketing Day 2012 conference said that mobile bar codes can be a great way for publishers to drive magazine subscriptions.

SoundBite’s mobile marketing aspirations grow with 2ergo Americas deal

Published: March 1, 2012

Mobile marketing service provider SoundBite Communications has acquired the American business unit of 2ergo Group for $3.8 million.

Mobile will play pivotal role in 2012 political campaigns

Published: January 10, 2012

In the 2008 presidential elections, President Obama’s campaign was applauded by mobile marketers for its use of SMS and mobile Web. But with an increase in consumer adoption and more companies incorporating mobile in the past three years, how will political candidates use the medium in the upcoming 2012 elections?

Crisp Media acquires Smart Device Media to offer premium mobile advertising services

Published: December 8, 2011

Rich media advertising firm Crisp Media has acquired Smart Device Media in a move intended to address the growing market for premium mobile advertising.