Tag: DSP

Total Results: 13

Four mobile marketing strategies that are working right now

Published: March 20, 2012

While the conversation around mobile marketing often centers on the future potential to reach consumers in a meaningful way, there are techniques that are working in mobile right now and providing significant results.

Mobile bar codes: Either do it right or not at all, says Microsoft Tag exec

Published: September 23, 2011

NEW YORK – Mobile bar codes are a quick way for consumers to engage with the brand and its content, but it can either be a hit or miss for brands.

MTV, Conan, Zagat tap mobile social communities to increase fan engagement

Published: April 7, 2011

NEW YORK – Media companies, entertainment brands and celebrities are increasingly tapping social communities accessible via mobile devices to boost fan engagement.

Toyota, HP rich-media ad campaigns exceed 4pc CTR

Published: March 1, 2011

Toyota and Hewlett-Packard ran mobile video and rich-media advertising campaigns that averaged click-through rates exceeding 4 percent.

Groupon responds to consumer uproar over Super Bowl ads

Published: February 10, 2011

After getting a load of negative feedback for its Super Bowl XLV ads, daily deals giant Groupon is taking a stand and defending its shameless self promotion.

DSPs to cement prominent position in mobile advertising this year: DataXu exec

Published: February 1, 2011

After a long period of testing with WPP’s Group M, DataXu has announced the general availability of its DX mobile demand-side platform.

Will 2011 beget a DoubleClick for mobile?

Published: January 5, 2011

By Srini Dharmaji

The fact that mobile is no longer a fringe medium cannot escape mention. Smartphones account for 40 percent of all phones sold nationwide, and the overall adoption is increasing dramatically.

Audi mobile video ads garner 50,000 impressions

Published: October 29, 2010

Automaker Audi’s mobile video ads to promote its new A1 car model garnered more than 50,000 impressions in just a few days and received more than eight seconds of average viewing time per user.

Are DSPs the beginning of the sunset for mobile ad networks?

Published: September 22, 2010

Online ad exchange DataXu has made its demand-side platform DX2 available to mobile advertisers, claiming it eliminates the need for ad networks altogether.

Demand-side platform will lead to increase in mobile ad spend: Joule CEO

Published: September 8, 2010

WPP Group’s global media investment management operation GroupM has launched what it claims is the first demand-side platform for mobile media and advertising.