Tag: DTV

Total Results: 10

Ad Council advocates safe driving via mobile TV campaign

Published: April 14, 2010

The Ad Council announced at the National Association of Broadcasters Show that it will run a new mobile digital television campaign to inform viewers that “Buzzed Driving is Drunk Driving.”

Sony BRAVIA mobile campaign achieves 300K downloads in 10 days

Published: November 23, 2009

Sony BRAVIA’s preroll mobile video advertising campaign to promote its HDTVs resulted in more than 300,000 downloads in 10 days.

NBC Universal reveals its mobile strategy

Published: June 9, 2009

NBC Universal plans to expand its mobile content offerings to increase its reach and mobile advertising revenue.

DTV transition will present mobile marketers opportunities

Published: June 5, 2009

With the DTV transition only weeks away there still remains a great deal of uncertainty amongst consumers and brands alike as to what it really means. Will it affect mobile?

Acting FCC chairman Copps addresses agency's challenges

Published: January 27, 2009

By Michael J. Copps

Remarks of acting chairman Michael J. Copps to the Federal Communications Commission staff Jan. 26 at the agency's Washington office.

Mobile TV becoming mass-market phenomenon: bmcoforum

Published: January 14, 2009

The Broadcast Mobile Convergence Forum, known as bmcoforum, says that mobile TV has made big strides and is becoming a mass-market medium that marketers should target.

Mobile digital TV associations sign agreement

Published: December 12, 2008

Various players in the mobile digital television ecosystem are coming together in an effort to speed mass-market adoption.

Nokia Siemens Networks joins Mobile DTV Alliance

Published: December 8, 2008

Telecommunications infrastructure provider Nokia Siemens Networks has joined the Mobile DTV Alliance to help speed the global deployment of mobile digital TV.

Alltel launches viral Web video distribution feature

Published: March 27, 2008

Tapping into current market trends, Alltel Wireless is giving customers with video-capable phones access to a new offering called Alltel Social Video.

SpeedTV launches mobile site and revamps Web site

Published: January 17, 2008

Motor sports fans will be driven to check out automotive content on SpeedTV's new mobile site.