Tag: Dan Roche

Total Results: 3

Yahoo hopes for mobile magic from new iOS apps

Published: April 23, 2013

Yahoo continues to look for some mobile magic. However, is the company just pulling rabbits out of a hat as it struggles to regain relevancy in a world becoming less focused on desktops every day?

Augmented reality vs. QR codes: Which delivers most bang for the buck?

Published: January 8, 2013

QR code use skyrocketed last year because of how easily the technology bridges digital and real-world engagements. On the other hand, augmented reality offers a more exciting way for brands to interact with consumers, but may not be the right choice in all cases.

IPhone vs. Samsung Galaxy SIII: Which offers the better advertising platform?

Published: November 9, 2012

With Samsung’s Galaxy SIII outselling the iPhone in the third quarter, this raises the question for marketers of which smartphone offers greater potential as an advertising vehicle?