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Tag: DataXu

Total Results: 6

Live Nation eyes bigger mobile budget to incite interest
Published: September 29, 2015
NEW YORK Ė A Live Nation and House of Blues executive at the Mobile Marketing Associationís SM2 Innovation Summit 2015 admitted that mobile advertisements function best as an inciting point for music fans, leaving 90 percent of actual transactions to occur on desktop.
10 hard-won lessons from 2011 to use in 2012
Published: February 22, 2012
By Lara Mehanna

A lot of 2012 predictions are great, and they help guide strategy. But if you are in the trenches, trying to execute against your customerís key performance indicators, well, strategy-schmatejy.

Uptick in mobile ads gives rise to exchange-traded media: panel
Published: February 10, 2012
NEW YORK Ė As mobile rich media placement grows, so does the volume of data, giving rise to mobile ad exchanges that offer a real-time bidding environment.
DSPs to cement prominent position in mobile advertising this year: DataXu exec
Published: February 1, 2011
After a long period of testing with WPPís Group M, DataXu has announced the general availability of its DX mobile demand-side platform.

Are DSPs the beginning of the sunset for mobile ad networks?
Published: September 22, 2010
Online ad exchange DataXu has made its demand-side platform DX2 available to mobile advertisers, claiming it eliminates the need for ad networks altogether.
Demand-side platform will lead to increase in mobile ad spend: Joule CEO
Published: September 8, 2010
WPP Groupís global media investment management operation GroupM has launched what it claims is the first demand-side platform for mobile media and advertising.
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