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Tag: DataXu

Total Results: 5

10 hard-won lessons from 2011 to use in 2012
Published: February 22, 2012
By Lara Mehanna

A lot of 2012 predictions are great, and they help guide strategy. But if you are in the trenches, trying to execute against your customer’s key performance indicators, well, strategy-schmatejy.

Uptick in mobile ads gives rise to exchange-traded media: panel
Published: February 10, 2012
NEW YORK – As mobile rich media placement grows, so does the volume of data, giving rise to mobile ad exchanges that offer a real-time bidding environment.
DSPs to cement prominent position in mobile advertising this year: DataXu exec
Published: February 1, 2011
After a long period of testing with WPP’s Group M, DataXu has announced the general availability of its DX mobile demand-side platform.

Are DSPs the beginning of the sunset for mobile ad networks?
Published: September 22, 2010
Online ad exchange DataXu has made its demand-side platform DX2 available to mobile advertisers, claiming it eliminates the need for ad networks altogether.
Demand-side platform will lead to increase in mobile ad spend: Joule CEO
Published: September 8, 2010
WPP Group’s global media investment management operation GroupM has launched what it claims is the first demand-side platform for mobile media and advertising.
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