Tag: Dave Everett

Total Results: 12

Pfizer breaks mall-based mobile push for new Advil product launch

Published: November 22, 2010

To help holiday shoppers breathe easier this season, Pfizer is promoting the launch of Advil Congestion Relief by offering a personal Black Friday shopper via a mobile sweepstakes.

Wachusett resort relies on mobile marketing to reach skiers

Published: January 19, 2010

Wachusett Mountain Ski Area is relying on text messaging to build a database of skiers for re-marketing purposes.

Bloomingdale's fall fashion campaign taps mobile to engage customers in-store

Published: September 18, 2009

Bloomingdale’s is using mobile for its fall fashion campaign – Lights, Camera, Fashion – adding an element of interactivity to engage with customers in a new way.

Industry execs speak out on future of mobile

Published: August 27, 2009

This is the year of mobile. Or is it?

Obama administration can use mobile to shape healthcare debate

Published: August 21, 2009

The Obama administration used traditional marketing channels to propell Barack Obama to the American presidency. But it is mobile that brought the candidate closer to the people.

Why mobile should be a key component of holiday marketing this year

Published: August 21, 2009

As the holiday season quickly approaches, marketers need to start their campaign planning. This year may be different than any other in terms of the role that mobile will play.

IPhone hacks to affect mobile marketing?

Published: August 4, 2009

At the Black Hat conference in Las Vegas, researchers Charlie Miller and Colin Mulliner presented a security threat to the iPhone that could potentially affect consumers' outlook on mobile marketing.

Do-not-contact registries trump SMS opt-ins in two states

Published: July 23, 2009

Marketers of spirits, tobacco and other adult-oriented products beware: Even if consumers opt in to an SMS campaign and verify their age, you still might be breaking the law in two states.

Taco Bell spices up marketing strategy with mobile

Published: July 6, 2009

Fast food franchise Taco Bell has spiced up its marketing strategy with the introduction of a mobile component to its "Why Pay More" promotion.

Making a case for mobile: Industry experts speak out

Published: June 9, 2009

Mobile marketing is certainly, undeniably gaining credibility and legitimacy, but is nowhere near to reaching its revenue potential, according to industry experts.