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Tag: Dave Lawson

Total Results: 2

What is the secret to driving app downloads?: Published: January 27, 2012; Mobile is increasingly playing a role in email marketing, but brands need to think outside of just optimizing emails for devices with strategic ways to market their mobile efforts.
Fender makes gift redemption more convenient via mobile: Published: June 8, 2011; For its first mobile effort, musical instrument maker Fender is using SMS text messaging to make it easier for customers to claim a free gift after making a purchase.