Tag: Dave Lewis

Total Results: 8

How brands should respond to eroding consumer trust from data breaches

Published: November 17, 2011

By Dave Lewis

What has been our industry’s response to the dangerous Foxy Loxy in our midst – the abuser who damages our brands and destroys the trust relationships that underpin our ecosystem?

Data breaches and the erosion of consumer trust in brands

Published: November 16, 2011

By Dave Lewis

Our personal success as marketers, the success of our individual companies and, indeed, our entire ecosystem for digital communication and commerce is predicated on one thing: trust.

Why mobile is a silver bullet for customer care

Published: May 5, 2011

The most obvious advantages of mobile are immediacy, intrusiveness and interactivity – all crucial in a customer-care context, according to a senior executive with history in direct and interactive marketing.

Mobile is key for brands to achieve message convergence

Published: January 18, 2011

Message convergence is the answer to the problems caused by the proliferation of devices and messaging channels, and mobile is the glue connecting it all.

Make customer care rewarding with SMS

Published: October 21, 2010

By Dave Lewis

In considering the customer-care uses of SMS, it is important to recognize that customers take a holistic view of the companies with which they do business.

How to capitalize on SMS in a multichannel environment

Published: August 6, 2010

By Dave Lewis

Consumers are increasingly more exacting in terms of their expectations for receiving messages. They want to receive messages how, when and where they want them.

Migration to new messaging formats affects mobile marketers

Published: August 26, 2009

By Dave Lewis and David Harvey

Recognizing revenue opportunities and speed of customer uptake with mobile, carriers and content providers are tapping complementary technologies to launch faster messaging formats.

Why email marketers must mobile-optimize their messages

Published: August 20, 2009

Whether marketers can track it or not, they can safely assume that a significant portion of their emails are being read on mobile phones.