Tag: Dave Sloan
Total Results: 6
- Internet metrics don’t apply to mobile marketing
- Published: December 1, 2008
- By Dave Sloan
Mobile is not the next Internet. Mobile is its own animal, with new usage behavior, new business opportunities and new marketing potential.
- Mobile: The browser is not enough
- Published: August 29, 2008
- By Dave Sloan
As mobile devices reach new levels of sophistication, many technology companies are working tirelessly on the next big problem: Bringing the Internet to mobile devices.
- Will YouTube Mobile's display ads benefit users, or just Google?
- Published: August 20, 2008
- Google claims its test of display ads on select pages of YouTube Mobile will improve user experience. But industry executives are skeptical.
- Mobile video: Advertising’s emerging killer app
- Published: June 25, 2008
- By Dave Sloan
Do content owners consider mobile strategic or just another screen where a few incremental impressions can be picked up?
- Vendor to serve mobile videos in Home Depot stores
- Published: May 27, 2008
- A mobile video effort for Safety Quick Light LLC’s lighting product goes live by June 3 in 100 Home Depot store locations in Florida.
- The many ways of delivering mobile video
- Published: May 16, 2008
- By Dave Sloan
With SMS-voting on the “American Idol,” SMS marketing has proved to have high-volume potential. But mobile video will be more effective at communicating a brand message than a few text characters.
