Tag: Dave Sloan

Total Results: 10

5 ways video is critical to mobile marketing

Published: May 7, 2009

By Dave Sloan

Five examples of how brands and advertisers use mobile video to create a convenient and compelling mobile experience for consumers.

What can mobile do for your brand?

Published: April 15, 2009

By Dave Sloan

The world of advertising is going through some challenging yet exciting changes. Budgets may be limited but everyone would agree that there are huge opportunities to reach customers in mobile.

Mobile campaigns: Include mobile video?

Published: January 16, 2009

By Dave Sloan

Fashion brand Stella McCartney recently launched a mobile marketing effort but decided that adding mobile video to the campaign was too risky. The concern was that rich video content would not be accessible by the majority of the target audience.

Any monkey can mobilize video

Published: December 15, 2008

By Dave Sloan

In the last year we have seen a trend in advanced mobile devices: larger screens and faster connections. Most newer devices offer 3G connection or WiFi or both, and larger, media-friendly screens.

Internet metrics don't apply to mobile marketing

Published: December 1, 2008

By Dave Sloan

Mobile is not the next Internet. Mobile is its own animal, with new usage behavior, new business opportunities and new marketing potential.

Mobile: The browser is not enough

Published: August 29, 2008

By Dave Sloan

As mobile devices reach new levels of sophistication, many technology companies are working tirelessly on the next big problem: Bringing the Internet to mobile devices.

Will YouTube Mobile's display ads benefit users, or just Google?

Published: August 20, 2008

Google claims its test of display ads on select pages of YouTube Mobile will improve user experience. But industry executives are skeptical.

Mobile video: Advertising's emerging killer app

Published: June 25, 2008

By Dave Sloan

Do content owners consider mobile strategic or just another screen where a few incremental impressions can be picked up?

Vendor to serve mobile videos in Home Depot stores

Published: May 27, 2008

A mobile video effort for Safety Quick Light LLC's lighting product goes live by June 3 in 100 Home Depot store locations in Florida.

The many ways of delivering mobile video

Published: May 16, 2008

By Dave Sloan

With SMS-voting on the "American Idol," SMS marketing has proved to have high-volume potential. But mobile video will be more effective at communicating a brand message than a few text characters.