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Tag: Dave Sloan


Total Results: 6

Internet metrics don’t apply to mobile marketing
Published: December 1, 2008
By Dave Sloan

Mobile is not the next Internet. Mobile is its own animal, with new usage behavior, new business opportunities and new marketing potential.

Mobile: The browser is not enough
Published: August 29, 2008
By Dave Sloan

As mobile devices reach new levels of sophistication, many technology companies are working tirelessly on the next big problem: Bringing the Internet to mobile devices.

Will YouTube Mobile's display ads benefit users, or just Google?
Published: August 20, 2008
Google claims its test of display ads on select pages of YouTube Mobile will improve user experience. But industry executives are skeptical.
Mobile video: Advertising’s emerging killer app
Published: June 25, 2008
By Dave Sloan

Do content owners consider mobile strategic or just another screen where a few incremental impressions can be picked up?

Vendor to serve mobile videos in Home Depot stores
Published: May 27, 2008
A mobile video effort for Safety Quick Light LLC’s lighting product goes live by June 3 in 100 Home Depot store locations in Florida.
The many ways of delivering mobile video
Published: May 16, 2008
By Dave Sloan

With SMS-voting on the “American Idol,” SMS marketing has proved to have high-volume potential. But mobile video will be more effective at communicating a brand message than a few text characters.

Gain A New Perspective