Tag: Dave Wachs
Total Results: 2
- Why back-to-school marketing should include mobile
- Published: August 12, 2009
- Retail giant Kmart's multichannel back-to-school campaign is lacking one aspect: mobile. Why wouldn't the superstore communicate with its customers in the way that they talk to one another?
- ForRent Magazine uses mobile to track readership
- Published: July 11, 2008
- ForRent Magazine has mobilized its apartment listings to track readership.
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