Tag: David Apple

Total Results: 4

Augme�s mobile bar code business gets boost from JagTag acquisition: Published: July 21, 2011; Augme Technologies Inc. has signed a definitive agreement to acquire JagTag as it looks to expand in feature phones and bring new clarity to mobile marketing campaigns.
Kellogg Co. sees 40,000 QR codes scans via mobile campaign: Published: June 27, 2011; By using QR codes and SMS on cereal boxes, Kellogg Co. drove more than 40,000 QR scans and 6,000 texts during its Crunchy Nut cereal promotion.
Constellation Wines rolls out mobile site, promotions via holiday mobile campaign: Published: November 17, 2010; Constellation Wines has debuted a holiday marketing campaign that includes a mobile site and promotions to keep consumers up-to-date with its brand.
Lionsgate pushes movie promotion via mobile bar codes: Published: October 29, 2010; Lionsgate is using 2D bar codes to promote its new movie �For Colored Girls� via an integrated mobile marketing campaign that helps connect consumers with the characters in the film.