Tag: David Berkowitz

Total Results: 7

Talent crisis looms in mobile advertising and marketing

Published: August 30, 2010

While there is no shortage of engineers, it is marketing and commerce managers where mobile is struggling to find qualified talent. Simply migrating an online exec may not cut the mustard.

Google takes serious stab at conquering Apple’s app-dom

Published: July 13, 2010

Google has launched a set of software tools meant to increase Android’s developer pool, which is an obvious attempt to conquer rival Apple’s app-dom.

To develop or integrate into existing apps – that is the question

Published: July 13, 2010

Instead of building applications from scratch, there are many opportunities in partnering with an existing application and integrating a brand’s content into it, according to 360i.

SMS opens a two-way dialogue between marketer and consumer: 360i

Published: July 2, 2010

Text messaging is by far the most popular mobile activity after talking, and it is one of the most proven mobile marketing channels, according to digital marketing agency 360i.

Universal Pictures Repo Men movie sells organs via bar code scanning

Published: March 1, 2010

Universal Pictures is running a promo for its “Repo Men” movie that integrates mobile bar codes with the campaign’s offline media to drive engagement and buzz around the film.

Yahoo wants to be centerpiece for consumers’ mobile lives: 360i exec

Published: April 2, 2009

Yahoo announced the availability of Yahoo Mobile on both the mobile Web and as an iPhone application, allowing consumers to discover, stay connected and informed through their mobile devices.

How will Microsoft's bid for Yahoo affect mobile?

Published: February 4, 2008

Microsoft Corp.'s $44.6 billion bid for the troubled Yahoo Inc. will not only create an online behemoth that challenges Google but also a formidable competitor to all players in the mobile space.