Tag: David Eads

Total Results: 8

Webinar on Feb. 23: Holiday Mobile Marketing: Lessons Learned for Future Holiday Efforts

Published: January 26, 2012

Register for this free, hour-long webinar Feb. 23 discussing mobile's performance over the holidays, brands that got it right, lessons learned and best practice for 2012. Panelists from Michaels Stores, Dell, USA Today and sponsor Kony.

Is mobile making customers more loyal?

Published: October 27, 2011

While implementation of mobile loyalty programs is still low in some industries, initial results show that these initiatives are delivering improved customer satisfaction and profitability.

What marketers can learn from Southeast Asian mobile commerce

Published: October 11, 2011

By David Eads

I just returned from two weeks discussing strategy with mobile commerce executives across Southeast Asia. Despite having spent considerable time in North America, Latin America and Europe, this was my first trip to the region. I found the similarities and differences intriguing.

Pandora enhances advertiser reach via new mobile holiday initiatives

Published: September 12, 2011

NEW YORK – A Pandora executive at Mobile Marketer's Mobile Marketing Summit: Holiday Focus 2011 said the company is gearing up for the holiday season with new ways that its advertisers can engage the music app audience.

Does Google want to be more like Yelp?

Published: September 9, 2011

Google’s acquisition of publisher Zagat may mean search results for restaurants and other local business featuring ratings and reviews, similar to what Yelp offers.

Which mobile channels should brands support?

Published: May 20, 2011

By David Eads

Most organizations struggle with deciding which mobile channels to support. There are costs and trade-offs with each of the channels.

Google's prayer? Apple declines NFC support to iPhone 5

Published: March 15, 2011

If the reports are true and Apple declines to have the iPhone 5 support Near Field Communication, it will be a major disappointment to the ecosystem. However, it will also give competitors such as Google a leg-up.

IPad 2 cements Apple tablet market share dominance

Published: March 3, 2011

Forced to respond to increasing competition on various fronts, Apple Inc. made a splash by introducing the iPad 2, iOS 4.3 and its partnership with Random House Inc. for ebook distribution.