Tag: David Gill

Total Results: 7

Apple’s iPhone picks up share in recent smartphone purchases: Nielsen

Published: July 1, 2011

Apple's iPhone share of the smartphone marketplace is growing while Android is leveling out, according to new data from Nielsen.

Fortune 500 brands going all in on mobile video advertising

Published: April 4, 2011

The popularity of mobile video among consumers is booming, a trend that offers plenty of opportunities for marketers to reach smartphone users with ad formats that experts see as the most effective of all.

SXSW panelists' unanimous take: Mobile is biggest game-changer

Published: March 14, 2011

By David Gill

By Sandira Calviac

AUSTIN, TX - When the South by Southwest panelists were asked what one thing would change their businesses over the next few years, the answers were unanimous – mobile.

Why analytics is becoming critical to mobile advertising's future

Published: September 7, 2010

Nokia’s recent acquisition of Motally highlights the importance of analytics for mobile advertising to achieve its full potential and take its rightful place at the center of brands’ multichannel strategy.

Is Apple’s iAd a threat to competing mobile ad networks?

Published: April 7, 2010

Apple is piggybacking on the hype surrounding the iPad and the new iPhone operating system to launch the iAd mobile ad network. But will this rumored launch move the needle for mobile advertising?

Mobile advertising is a must for businesses: Panelist

Published: March 24, 2010

LAS VEGAS - Mobile advertising will exceed $6B by 2014 and to reach this level, carriers are working together to address challenges advertisers face when deciding where to spend their ad dollars.

Mobile ad networks: Who’s No. 1?

Published: August 5, 2009

In June, the active mobile Web audience in the U.S. surpassed 55 million unique visitors, according to Nielsen, and mobile ad networks are touting their ability to reach those eyeballs. So who's No. 1?