Tag: David Hewitt

Total Results: 5

Can Spotify dethrone Pandora in mobile?

Published: May 1, 2012

Spotify recently revealed several new additions to its service that put the company closer to a direct competition with Pandora. However, with mobile access only available to subscription-based users and a somewhat unclear advertising model, how can marketers take advantage of Spotify?

Will mobile users welcome environmental targeting from Google?

Published: March 22, 2012

The ability to target mobile users based on their location, and therefore conceivably provide more relevant ads, is one of the features that makes mobile so attractive to marketers. Now, Google is taking the idea a step further with a new patent that covers advertising based on environmental conditions.

Mobile upsets TV in Super Bowl marketing showdown

Published: February 6, 2012

Brands such as Chevy and Pepsi scored their own touchdowns during yesterday’s Super Bowl game with second-screen experiences that took advantage of the growing number of football fans who engaged with their mobile devices while they watched the game on television.

Mobile is a must-have for agencies in 2012

Published: January 19, 2012

Many agencies failed to integrate mobile in a meaningful way in 2011, missing an important opportunity to organically build mobile practices. As a result, this year many will be scrambling to react to the growing demand for mobile services from brands which have seen a significant increase in mobile traffic.

Top five mobile misses of 2011

Published: December 7, 2011

Miscalculations are to be expected in any nascent industry and mobile marketing is no exception.