Tag: David Javitch

Total Results: 10

Are marketers killing consumer enthusiasm for QR codes?

Published: November 9, 2011

Marketers are at various stages in the adoption of QR codes as part of their ongoing marketing efforts. However, simply linking to a video or mobile page may damage consumer enthusiasm and dampen their willingness to engage.

Banana Republic links QR codes on wine bottle to party-planning content

Published: October 25, 2011

Banana Republic is teaming with a winery on a QR code campaign that extends brand engagement via a one-stop shop for party planning.

Bare Escentuals encourages natural beauty via multichannel campaign

Published: September 6, 2011

Cosmetics brand Bare Escentuals is promoting natural beauty through its first major multichannel campaign that includes mobile bar codes as part of its effort to reach a wider audience.

Taco Bell integrates QR codes on products to expand mobile reach

Published: August 9, 2011

Fast food franchise Taco Bell is using QR codes on its fountain drink cups and big box packaging to offer exclusive MTV content to hungry consumers.

Mobile bar codes see 600pc year-to-year growth in second quarter of 2011: Scanbuy

Published: July 21, 2011

Mobile bar code scanning increased by 600 percent in the second quarter of 2011 compared to the second quarter of 2010, according to Scanbuy.

Mobile bar code scanning up 700pc since January: Scanbuy study

Published: September 29, 2010

A Scanbuy study found that mobile bar code scanning is up 700 percent from the beginning of the year, with more people performing scans in a single month than all of 2009 combined.

Why QR codes are killer app for driving sales and brand loyalty

Published: September 24, 2010

A year ago QR codes were primarily used with short-life media such as a newspaper ad. Today marketers are taking a more long-term approach to reach a wider audience over an extended period.

Verizon’s multichannel campaign achieves 175K bar code scans

Published: August 3, 2010

Verizon Wireless placed mobile QR codes in a multichannel campaign to promote its Droid devices that included print ads, in-store displays, mail, Web sites and iPad ads.

Ad:tech attendees recognize power of mobile: MobileMix exhibitors

Published: April 23, 2010

By Jodie Solomon

The MobileMix Zone at ad:tech San Francisco 2010 proved that traditional marketers are finally realizing the power of mobile.

Scanbuy powers full-scale bar code implementation in Spain

Published: July 15, 2009

Scanbuy is venturing into new territory providing its ScanLife technology for Orange, Telefonica and Vodafone wireless carriers in Spain.