Tag: David Katz

Total Results: 9

Subway, Toyota buy all Yahoo Fantasy Football ad inventory

Published: October 12, 2009

Subway and Toyota have bought the ad inventory for the entire NFL season across Yahoo�s various Fantasy Football platforms�the wired and mobile Web sites and iPhone application.

Yahoo launches ad-optimization service for display advertising

Published: May 22, 2009

Yahoo has launched Smart Ads for display advertising to help brands significantly improve mobile and online campaign performance.

Coveroo offers engraved handset covers from Marvel, NBA

Published: May 1, 2009

At the AlwaysOn OnHollywood conference, Coveroo unveiled additions to its line of custom replacement cell phone covers -- superheroes and basketball stars.

Mobile not one channel, but eight: MobileMix speaker

Published: April 23, 2009

SAN FRANCISCO -- It was expected. Someone in the audience at the final ad:tech MobileMix session asked: "Everyone has been saying this is the year of mobile for five years. Is it?"

Mobile outperforming online in multichannel campaigns: CTIA panel

Published: April 2, 2009

LAS VEGAS -- Mobile campaigns are consistently outperforming online and other channels, according to a panel at the CTIA Wireless 2009: Mobile Life conference.

Porsche mobile effort outperforms online display ads

Published: February 16, 2009

Carmaker Porsche used mobile as part of a bigger, multichannel campaign to promote its luxury vehicles as affordable.

Part II: Mobile marketers react to economic slowdown

Published: November 14, 2008

This is the second part of a series that looks into how mobile marketers and their clients are reacting to the economic slowdown. Will next year be tough for mobile?

Guinness beer turns to mobile for branding campaign

Published: September 24, 2008

Guinness, an Irish brewer, ran a mobile campaign via the Vodafone Live platform to raise brand awareness.

Brands, ad agencies want simplicity in mobile advertising: CTIA panelists

Published: September 11, 2008

SAN FRANCISCO - As mobile saturation approaches 80 percent in the U.S., there is little argument that it provides opportunities for brands to interact with various consumer demographics.