Tag: David Lane
Total Results: 2
- NBA’s NY Knicks drive 3,300 opt-ins via SMS
- Published: January 13, 2010
- More than 3,300 consumers texted in to participate in the NBA’s New York Knicks’ four-week interactive out-of-home media campaign featuring an SMS call-to-action.
- Chase picks CBS Outdoor for SMS campaigns
- Published: May 28, 2009
- CBS Outdoor has launched text messaging capability for its advertisers' media campaigns, and brands such Chase and Stratton Mountain in Vermont have already taken advantage.
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