Tag: David MacQueen
Total Results: 3
- Mobile media spend to increase 85pc in 2012: study
- Published: April 23, 2012
- Although mobile media spend is expected to reach $11.6 billion in 2012, it still represents a fraction of consumer spend, according to a new study from Strategy Analytics.
- AT&T tiered-pricing model creates marketing opportunities, challenges: Strategy Analytics
- Published: June 28, 2010
- AT&T’s decision to use tiered pricing for mobile data plans will create fresh opportunities for mobile marketers, according to a Strategy Analytics report.
- Unilever’s Axe targets males with branded mobile experience
- Published: July 29, 2009
- Unilever's Axe brand is launching the Pogo Xtreme iPhone game in a play to stay relevant and appealing to its male target demographic.
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