Tag: David Rippetoe
Total Results: 2
- Remy Martin mobile campaign attracts 1,200 SMS opt-ins
- Published: November 4, 2009
- Cognac maker Remy Martin ran an integrated marketing campaign to reintroduce its flagship VSOP label to a new generation of drinkers and was able to drive 1,200 SMS opt-ins.
- Obama administration can use mobile to shape healthcare debate
- Published: August 21, 2009
- The Obama administration used traditional marketing channels to propell Barack Obama to the American presidency. But it is mobile that brought the candidate closer to the people.
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