Tag: David Wachs

Total Results: 6

Five steps to a strong mobile coupon program

Published: March 4, 2011

By David Wachs

A little upfront work is needed to build a strong mobile couponing ecosystem. It is not just about slapping a bar code on a text message, as many people think.

Obama administration can use mobile to shape healthcare debate

Published: August 21, 2009

The Obama administration used traditional marketing channels to propell Barack Obama to the American presidency. But it is mobile that brought the candidate closer to the people.

U.S. Army mobile campaign encourages staying in school

Published: August 29, 2008

It's Monday morning. Do you know where your children are?

Interactive technology affordability, accessibility changes mobile marketing landscape

Published: August 11, 2008

To keep pace with the ever-evolving mobile marketing landscape, publishers and advertisers are relying on a suite of interactive mobile technologies to engage with their customers.

Chicago Tribune mobilizes classified ads

Published: August 5, 2008

Chicago job seekers can now get help wanted listings sent directly to their handsets as part of the newspaper's effort to expand its classified offerings and appeal to a younger, mobile demographic.

Legally Blonde, Blue Man Group use mobile to build fan base

Published: June 26, 2008

Broadway's "Legally Blonde The Musical" and Blue Man Group are using the mobile channel on a nightly basis in-venue to help build their fan club lists.