Tag: Deals

Total Results: 28

NYC & Co. partners with American Express for holiday campaign featuring mobile

Published: December 3, 2010

NYC & Co. has partnered with American Express to support local business and engage New Yorkers and visitors with special year-end offers Dec. 1-24.

Why Facebook’s mobile announcements are a game-changer

Published: November 5, 2010

Facebook's announcement of its mobile deal platform is a game-changer because it will likely encourage the adoption of check-in activities, providing opportunities for mobile marketers.

Mobile Commerce Daily - Universal Studios runs “Inglourious Basterds” mobile commerce ads

Published: December 10, 2009

Today in Mobile Commerce Daily: Universal Studios runs “Inglourious Basterds” mobile commerce ads and Money Mailer sets up SMS coupon campaign opt-ins on Web site.

Letterbox Deals catalog taps QR codes for mobile campaign

Published: November 3, 2009

Australian product coupon catalog Letterbox Deals ran a campaign to build awareness of its brand with Sydney households by giving away Dell notebook computers.

JCPenney expands Know Before You Go initiative with mobile

Published: September 3, 2009

J. C. Penney Company Inc. launched a new application for Apple’s iPhone, putting style, quality and price right at the fingertips of consumers.

Go viral to make apps sustainable business: digiday keynote

Published: August 13, 2009

NEW YORK - How can marketers leverage social media such as Facebook and other viral channels to engage and reengage consumers?

Fashion brand Artificial Flavor offers mobile deals

Published: May 13, 2009

Men's lifestyle clothing collection Artificial Flavor has turned to mobile marketing to offer discounts via SMS.

Dairy Queen mobile ads see 22 percent CTR

Published: April 28, 2009

A recent Dairy Queen mobile ad campaign saw a click-through-rate of more than 22 percent, proving once again the effectiveness of the mobile channel to engage consumers.