Tag: Dean Macri

Total Results: 3

Branded apps are not marketing: ad:tech panelist: Published: November 5, 2009; NEW YORK � The secret to a successful mobile Web site or application is quite simple. Make sure that it provides the target audience some sort of utility.
Mobile coupons: ideal tool for consumer acquisition, retention: Published: July 10, 2009; NEW YORK -- Mobile coupons are proving to be the ideal customer acquisition and retention tool, according to a panel at Mobile Commerce Spotlight, co-hosted by Mobile Marketer and the DMA.
Understanding mobile coupons: Published: December 17, 2008; By Dean Macri
Advertisers are increasingly launching campaigns that include mobile coupons, driving retail traffic and increasing sales. Mobile phones are always with the consumer at checkout.