Tag: Dean Macri
Total Results: 3
- Branded apps are not marketing: ad:tech panelist
- Published: November 5, 2009
- NEW YORK – The secret to a successful mobile Web site or application is quite simple. Make sure that it provides the target audience some sort of utility.
- Mobile coupons: ideal tool for consumer acquisition, retention
- Published: July 10, 2009
- NEW YORK -- Mobile coupons are proving to be the ideal customer acquisition and retention tool, according to a panel at Mobile Commerce Spotlight, co-hosted by Mobile Marketer and the DMA.
- Understanding mobile coupons
- Published: December 17, 2008
- By Dean Macri
Advertisers are increasingly launching campaigns that include mobile coupons, driving retail traffic and increasing sales. Mobile phones are always with the consumer at checkout.
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