Tag: Deirdre Baird

Total Results: 5

Unica eyes mobile email market with $18M Pivotal Veracity acquisition: Published: January 14, 2010; Marketing software company Unica Corp. has acquired mobile email specialist Pivotal Veracity for approximately $17.8 million in cash to expand its mobile optimization platform.
Pivotal Veracity expands email tracking services to customer level: Published: September 11, 2009; Pivotal Veracity has launched MailboxIQ, giving marketers customer-level tracking of email deliverability across mobile software-based email platforms.
Why email marketers must mobile-optimize their messages: Published: August 20, 2009; Whether marketers can track it or not, they can safely assume that a significant portion of their emails are being read on mobile phones.
Pivotal Veracity debuts cross-platform email design guide: Published: August 1, 2008; Email deliverability and optimization service Pivotal Veracity has launched the first online cross-platform email design guide for what works and what doesn't in major email client platforms.
Pivotal Veracity adds email optimization for iPhone, BlackBerry Enterprise: Published: April 30, 2008; Pivotal Veracity has added new technology to optimize email for the Apple iPhone and the BlackBerry Enterprise Service.