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Tag: Demand Side Platform

Total Results: 2

Why real-time bidding matters for mobile advertising: Published: December 16, 2010; By Marc Theermann
Google recently predicted that by 2015, 50 percent of all targeted display ads will be bought using real-time bidding. Make no mistake, the programmatic buying of audiences is a game-changer.
Demand-side platform will lead to increase in mobile ad spend: Joule CEO: Published: September 8, 2010; WPP Group�s global media investment management operation GroupM has launched what it claims is the first demand-side platform for mobile media and advertising.