Tag: Diageo

Total Results: 8

Don Julio mixes up a QR code-enabled summer sweepstakes

Published: May 10, 2012

Diageo’s tequila brand Don Julio is using QR codes to drive engagement with its tech-savvy consumers this summer and encourage them to enter a new sweepstakes.

Guinness taps Apple for sports-themed iAd campaign

Published: December 10, 2010

Diageo’s Guinness & Co. launched a new campaign on Apple's iAd mobile advertising network to get adult consumers to interact with the Irish stout brand on their mobile devices.

Disney merges offline, online with Google Goggles mobile campaign

Published: November 17, 2010

Google is working with five brands—Disney, Buick, Diageo, T-Mobile and Delta Airlines—to extend some of their offline marketing to the mobile Web via its image recognition application.

Diageo exec: Mobile helps get closer to point of purchase

Published: October 1, 2010

Wine and spirits giant Diageo is actively involved in the mobile space because the medium allows the brand to get closer to the point of purchase and help consumers make decisions at the right moments.

Subway breaks in-app ad campaign for Fiery Footlong subs

Published: August 23, 2010

Subway is running a mobile ad campaign within one of ESPN’s newest applications to promote its Fiery Footlong subs and to build up its consumer database.

Smirnoff, Time Out partner on new iPhone app

Published: December 23, 2009

Liquor giant Smirnoff is collaborating with the Time Out publication to launch an iPhone application targeting consumers in their mid-twenties to mid-forties.

Liquor giant Diageo adapts to consumer mobility with new site

Published: December 10, 2009

Diageo, a premium drinks company, is extending its reach with the launch of a mobile version of its Web site.

Captain Morgan scares up mobile for Halloween contest

Published: October 9, 2009

The Captain Morgan rum brand is encouraging consumers this Halloween to show just how scary they are using their mobile phones.