Tag: Digby

Total Results: 18

Role of SMS changing with mobile maturity and intersection of social

Published: October 24, 2011

As the mobile space evolves, due in part by the intersection of social, the role of SMS as a marketing vehicle is expanding.

Tips on making a mobile Web site holiday shopper-ready

Published: October 3, 2011

One of the ways that merchants are gearing up for the holiday season is by updating their mobile sites with an eye toward simplifying the experience.

Designing a mobile site for optimal conversion effectiveness

Published: September 13, 2011

By Barbara Green

In the past, retailers thought of their mobile storefront as a kind of showcase, rather than as a real supplement to the ecommerce bottom line. Not so now.

What impact did Apple's Steve Jobs have on mobile advertising, marketing and content?

Published: August 26, 2011

If anything, Steve Jobs will be remembered as the Edison of mobile: his numerous Apple products have impacted the work, home and play lives of hundreds of millions of consumers worldwide.

Multichannel mobile strategy critical for successful Father's Day campaign

Published: June 8, 2011

Retailers will be making mobile a bigger part of their overall marketing outreach this Father’s Day as they experiment with new tactics and look to mobile to help drive in-store traffic and sales.

Brand image maintenance integral when developing mobile sites: panelist

Published: May 13, 2011

NEW YORK – Mobile Web sites must be quick to load, take full advantage of a small screen and completely represent a brand’s overall image, per analysts at the Mcommerce Summit: State of Mobile Commerce 2011 conference.

Petco looking for tactics to promote new mobile site

Published: December 2, 2010

Pet specialty retailer Petco has launched a mobile site and is in the midst of deciding on ways to drive consumers to the shopping destination through targeted mobile marketing channels.

Godiva mobile revenue up 57pc since January: Shop.org panel

Published: September 30, 2010

GRAPEVINE, TX - Senior executives from Godiva and Kenneth Cole explained why mobile is critical to their marketing and retail plans during a panel at the Shop.org conference.

Apps could dominate on BlackBerry 6 OS: RIM executive

Published: August 13, 2010

BALTIMORE – Applications have better growth potential than the mobile Web on the BlackBerry 6 operating system, according to a Research In Motion executive.

Web sites may be losing affiliate revenue as mobile access increases

Published: April 27, 2010

Affiliates of networks like LinkShare and Commission Junction are not being properly compensated for traffic they refer when end-users are on mobile devices, according to MobForm.