Tag: Digby

Total Results: 25

Why would you hammer a screw?

Published: May 2, 2013

By Dave Sikora

It is interesting to follow the raging holy war surrounding mobile Web versus native applications.

Biology and the Off-Balance Sheet Showroom

Published: March 18, 2013

By Dave Sikora

Biology and the “Off-Balance Sheet Showroom:” these two topics may seem entirely unrelated, but actually there is a close parallel in the mobile marketing market segment.

Does context always trump content in mobile?

Published: February 22, 2013

As marketing becomes more personalized and relevant, there is an ongoing debate in mobile about the role of context compared to content. However, instead of comparing the two, the trick is balancing both.

Use personalized app engagement to win customer loyalty

Published: October 17, 2012

By Dave Sikora

Mobile technology has carved a path from retailer directly to consumers, and has given the industry a viable way to communicate with their best customers at the most opportune time.

The mobile Web: Act now or risk missing out

Published: August 7, 2012

With mobile Web usage on pace to overcome desktop access, marketers have realized that having an optimized site is a crucial element in a 360-degree mobile strategy. However, many brands are still missing the mark when it comes to taking full advantage of the opportunities that mobile Web offers.

What’s the toughest thing about pitching brands?

Published: June 15, 2012

The scramble for a brand executive’s attention can be brutal, especially as the number of mobile and interactive offerings multiplies. Without doubt, mobile companies face headwinds reminiscent of the Internet’s early days when every marketer was a skeptic.

Most apps fail to communicate after download

Published: February 16, 2012

By Doug Wick

It is strange that app builders spend all of this time creating great experiences once I open the app, but ignore the opportunity to communicate.

Role of SMS changing with mobile maturity and intersection of social

Published: October 24, 2011

As the mobile space evolves, due in part by the intersection of social, the role of SMS as a marketing vehicle is expanding.

Tips on making a mobile Web site holiday shopper-ready

Published: October 3, 2011

One of the ways that merchants are gearing up for the holiday season is by updating their mobile sites with an eye toward simplifying the experience.

Designing a mobile site for optimal conversion effectiveness

Published: September 13, 2011

By Barbara Green

In the past, retailers thought of their mobile storefront as a kind of showcase, rather than as a real supplement to the ecommerce bottom line. Not so now.