Tag: Digby
Total Results: 25
Displaying: 1 - 10- Why would you hammer a screw?
- Published: May 2, 2013
- By Dave Sikora
It is interesting to follow the raging holy war surrounding mobile Web versus native applications.
- Biology and the Off-Balance Sheet Showroom
- Published: March 18, 2013
- By Dave Sikora
Biology and the “Off-Balance Sheet Showroom:” these two topics may seem entirely unrelated, but actually there is a close parallel in the mobile marketing market segment.
- Does context always trump content in mobile?
- Published: February 22, 2013
- As marketing becomes more personalized and relevant, there is an ongoing debate in mobile about the role of context compared to content. However, instead of comparing the two, the trick is balancing both.
- Use personalized app engagement to win customer loyalty
- Published: October 17, 2012
- By Dave Sikora
Mobile technology has carved a path from retailer directly to consumers, and has given the industry a viable way to communicate with their best customers at the most opportune time.
- The mobile Web: Act now or risk missing out
- Published: August 7, 2012
- With mobile Web usage on pace to overcome desktop access, marketers have realized that having an optimized site is a crucial element in a 360-degree mobile strategy. However, many brands are still missing the mark when it comes to taking full advantage of the opportunities that mobile Web offers.
- What’s the toughest thing about pitching brands?
- Published: June 15, 2012
- The scramble for a brand executive’s attention can be brutal, especially as the number of mobile and interactive offerings multiplies. Without doubt, mobile companies face headwinds reminiscent of the Internet’s early days when every marketer was a skeptic.
- Most apps fail to communicate after download
- Published: February 16, 2012
- By Doug Wick
It is strange that app builders spend all of this time creating great experiences once I open the app, but ignore the opportunity to communicate.
- Role of SMS changing with mobile maturity and intersection of social
- Published: October 24, 2011
- As the mobile space evolves, due in part by the intersection of social, the role of SMS as a marketing vehicle is expanding.
- Tips on making a mobile Web site holiday shopper-ready
- Published: October 3, 2011
- One of the ways that merchants are gearing up for the holiday season is by updating their mobile sites with an eye toward simplifying the experience.
- Designing a mobile site for optimal conversion effectiveness
- Published: September 13, 2011
- By Barbara Green
In the past, retailers thought of their mobile storefront as a kind of showcase, rather than as a real supplement to the ecommerce bottom line. Not so now.







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