Tag: Digitas

Total Results: 13

With new CEO at helm, mobile will play larger role for Yahoo

Published: January 6, 2012

Hiring PayPal president Scott Thompson as its new CEO suggests Yahoo wants to get more serious about mobile.

Kindle Fire boosts Amazon’s digital content distribution aspirations

Published: September 29, 2011

While Amazon’s new Kindle Fire tablet is being hailed as an iPad competitor by some, the real play here may be to take on iTunes and Apple’s dominance in digital content distribution.

Mobile advertising supply continues to exceed demand: Digiday Mobile panelists

Published: September 22, 2011

NEW YORK – Much of the discussion at Digiday Mobile focused on problems that publishers face in the mobile space such as choosing a model for monetizing content.

20pc of Samsung video campaign views come from mobile

Published: September 19, 2011

Approximately 20 percent of the views for a viral video campaign supporting the new Samsung Galaxy SII are taking place via mobile devices.

Growth in mobile search influencing desktop strategy

Published: June 21, 2011

The growth in mobile search is forcing marketers to be more precise in their SEM messaging for both mobile and desktop.

Google, Digitas collaborate to help grow mobile marketing

Published: May 18, 2011

Google is partnering with Digitas for mobile insight and trends analysis to help provide the kind of data that will grow the mobile marketing space.

Buick turns to mobile ads to drive basketball fan engagement

Published: March 28, 2011

General Motors’ Buick automotive brand is targeting college basketball fans by running mobile ads on CBS and Turner Broadcasting System Inc. mobile Web sites and within the NCAA March Madness On Demand application.

Buick mobile strategy revolves around in-the-moment engagement: Digitas exec

Published: December 10, 2010

Buick is using mobile to connect to people’s lives in the moment and provide a deeper level of engagement and content to consumers who interact with the brand.

Digitas exec says more than 80pc of clients doing mobile

Published: November 18, 2010

LOS ANGELES – A Digitas executive discussed mobile’s role in today’s purchase and relationship funnel, including the art and science of understanding customer journeys and how to get results at scale during a presentation at the Mobile Marketing Forum.

Miller Lite uses mobile to court basketball fans during March Madness

Published: March 10, 2010

MillerCoors has added to its iPhone portfolio with a new application called Tip ‘n Spin launched to coincide with March Madness and the NCAA basketball tournament.