Tag: Direct Marketing Association
Total Results: 9
- Costs will determine mobile marketing adoption: DMA survey
- Published: July 17, 2008
- Text messaging is the most often recalled mobile marketing technique, according to the Direct Marketing Association’s first quantitative report on the subject.
- Mobile should engage with direct and interactive marketers
- Published: July 7, 2008
- Mobile marketing has reached a stage where service providers, ad networks and agencies need to cross the street to chat to players in interactive and direct marketing.
- Déjà vu at mobile, direct marketing shows
- Published: June 16, 2008
- Covering two conferences running concurrently last week in New York – one for mobile marketers, the other for direct marketers – gives cause to use the word malaise.
- Direct marketers want to go mobile, but …
- Published: June 11, 2008
- NEW YORK – A panel on integrating old and new media opportunities at the Direct Marketing Association’s DM Days conference drove home one point: direct marketers are curious about mobile.
- Nonprofit Federation launches new benchmark survey
- Published: April 9, 2008
- The Direct Marketing Association’s Nonprofit Federation launched a new benchmarking survey on fundraising outreach through marketing.
- DMA’s Nonprofit Federation tests mobile for fundraising
- Published: April 1, 2008
- The Direct Marketing Association’s Nonprofit Federation is taking its first stab at raising funds through mobile marketing.
- DMA invites entries for ’08 Echo Awards
- Published: January 31, 2008
- The Direct Marketing Association is inviting entries for the 2008 International Echo Awards competition.
- DMA drops fee for mail opt-out service
- Published: January 9, 2008
- The Direct Marketing Association plans to let consumers opt out of mailing lists by individual brands for free online through DMAChoice.
- A year of education lies ahead
- Published: December 17, 2007
- The UN declared 2008 both as the Year of the Planet Earth and the Year of the Potato. For the Chinese, 2008 is the Year of the Rat. For mobile marketers, it should be the Year of Education.
