Tag: Discovery

Total Results: 27

Are you abusing mobile marketing?

Published: September 27, 2011

By Clive Maclean

While we all like to focus on the more innovative applications of mobile – LBS, QR codes, augmented reality – the truth is that the bulk of mobile marketing activities have been SMS-driven.

Discovery makes TV social with new iPad app

Published: March 8, 2011

Discovery Communications has debuted its Discovery Channel application to make watching television a social event.

Discovery Channel expands paid mobile gaming portfolio

Published: December 17, 2010

Discovery Communications, parent company of the Discovery Channel, TLC and Animal Planet, has a history of launching free mobile applications to engage its television audiences, but it is increasingly turning to paid mobile games to drive revenue.

Coca-Cola drives product awareness with cross-platform ad buy on CBS

Published: November 3, 2010

Coca-Cola, Snickers, Home Depot and Ford are driving brand engagement and raising product awareness with advertising across CBS’s mobile sites and applications.

Discovery unleashes rich-media mobile campaign promoting Storm Chasers

Published: October 8, 2010

The Discovery Channel is running rich-media creative promoting its “Storm Chasers” television show across various publishers’ iPhone applications, including WeatherBug, Pandora, Flixster, Variety and TV.com.

Discovery builds MythBusters brand with iPad app

Published: April 7, 2010

Discovery Communications, which claims to be the No. 1 nonfiction media company, has launched its MythBusters application for Apple’s iPad to extend the show’s reach.

Visa taps 2D bar codes for mobile sweepstakes at MWC

Published: February 19, 2010

Visa Inc. collaborated with Neustar Inc. for a mobile sweepstakes to showcase the power of 2D bar codes at the GSMA's Mobile World Congress 2010 in Barcelona, Spain.

Discovery’s HowStuffWorks.com launches ad-supported iPhone app

Published: December 11, 2009

Discovery Communications' HowStuffWorks.com has launched the Stuff to Rattle Your Brain, a free, ad-supported iPhone application.

Discovery exec: mobile media in hyper-growth mode

Published: November 19, 2009

Discovery Communications has promoted Todd Zander to vice president of digital media distribution, and he discussed Discovery’s mobile strategy in an exclusive interview.

Discovery launches new ad-supported news app

Published: November 12, 2009

Discovery Communications, the company behind television networks Discovery Channel and TLC, launched an iPhone application to coincide with its news Web site, Discovery News.