Tag: Discovery Channel

Total Results: 16

Discovery makes TV social with new iPad app

Published: March 8, 2011

Discovery Communications has debuted its Discovery Channel application to make watching television a social event.

Discovery Channel expands paid mobile gaming portfolio

Published: December 17, 2010

Discovery Communications, parent company of the Discovery Channel, TLC and Animal Planet, has a history of launching free mobile applications to engage its television audiences, but it is increasingly turning to paid mobile games to drive revenue.

Coca-Cola drives product awareness with cross-platform ad buy on CBS

Published: November 3, 2010

Coca-Cola, Snickers, Home Depot and Ford are driving brand engagement and raising product awareness with advertising across CBS’s mobile sites and applications.

Discovery unleashes rich-media mobile campaign promoting Storm Chasers

Published: October 8, 2010

The Discovery Channel is running rich-media creative promoting its “Storm Chasers” television show across various publishers’ iPhone applications, including WeatherBug, Pandora, Flixster, Variety and TV.com.

Discovery builds MythBusters brand with iPad app

Published: April 7, 2010

Discovery Communications, which claims to be the No. 1 nonfiction media company, has launched its MythBusters application for Apple’s iPad to extend the show’s reach.

Discovery exec: mobile media in hyper-growth mode

Published: November 19, 2009

Discovery Communications has promoted Todd Zander to vice president of digital media distribution, and he discussed Discovery’s mobile strategy in an exclusive interview.

Discovery launches new ad-supported news app

Published: November 12, 2009

Discovery Communications, the company behind television networks Discovery Channel and TLC, launched an iPhone application to coincide with its news Web site, Discovery News.

Discovery Channel debuts ad-supported mobile-video app

Published: August 18, 2009

The Discovery Channel has debuted an ad-supported application for Apple's iPhone, providing consumers wih new videos, daily news, quizzes, photos and TV schedules.

Discovery launches Shark Week mobile channel on Flo TV

Published: August 3, 2009

To celebrate the 22nd year of Shark Week, the Discovery Channel is bringing its full-length shark programs to Flo TV's live mobile television service.

Simplicity key to success in mobile

Published: July 14, 2009

NEW YORK -- Having an effective presence on mobile is all about simplicity, according to a panel of experts at IAB's "Marketplace-Mobile" conference at the Roosevelt Hotel.