Tag: Discovery Communications

Total Results: 9

Discovery makes TV social with new iPad app

Published: March 8, 2011

Discovery Communications has debuted its Discovery Channel application to make watching television a social event.

Discovery Channel expands paid mobile gaming portfolio

Published: December 17, 2010

Discovery Communications, parent company of the Discovery Channel, TLC and Animal Planet, has a history of launching free mobile applications to engage its television audiences, but it is increasingly turning to paid mobile games to drive revenue.

Discovery unleashes rich-media mobile campaign promoting Storm Chasers

Published: October 8, 2010

The Discovery Channel is running rich-media creative promoting its “Storm Chasers” television show across various publishers’ iPhone applications, including WeatherBug, Pandora, Flixster, Variety and TV.com.

Discovery builds MythBusters brand with iPad app

Published: April 7, 2010

Discovery Communications, which claims to be the No. 1 nonfiction media company, has launched its MythBusters application for Apple’s iPad to extend the show’s reach.

Discovery exec: mobile media in hyper-growth mode

Published: November 19, 2009

Discovery Communications has promoted Todd Zander to vice president of digital media distribution, and he discussed Discovery’s mobile strategy in an exclusive interview.

Discovery launches Shark Week mobile channel on Flo TV

Published: August 3, 2009

To celebrate the 22nd year of Shark Week, the Discovery Channel is bringing its full-length shark programs to Flo TV's live mobile television service.

CitySearch proves 2D bar codes integral to mobile campaign

Published: June 17, 2009

A new study of CitySearch and Discovery Communications shows that 2D bar codes are an integral part of a cross-platform mobile campaign.

Fast Company magazine launches ad-supported mobile site

Published: March 30, 2009

Business media brand Fast Company launched an ad-supported mobile site at the recent South by Southwest Interactive Festival.

Discovery upgrades mobile presence

Published: March 10, 2008

Discovery Communications is making its first broad push into the mobile space, with portals for Discovery, TLC, Animal Planet, Discovery Health and Planet Green.