Tag: Disney

Total Results: 43

Mobile passes and fails during Super Bowl XLVI

Published: February 7, 2012

While advertisers such as Pepsi and Bud Light shined with well-executed mobile marketing campaigns during Super Bowl XLVI, others including H&M and Doritos could have engaged more viewers if they included a mobile call to action.

Disney Parks lets consumers interact with their favorite stars via Shazam partnership

Published: December 27, 2011

Disney Parks has partnered with Shazam to let consumers engage and unlock exclusive content via a new interactive campaign.

Disney lets readers engage with classic characters via mobile comics

Published: June 28, 2011

Disney Publishing Worldwide has introduced more than 50 comics featuring classic characters such as Mickey Mouse and Donald Duck to Apple’s iPad, iPhone and iPod touch devices.

Kimberly-Clark targets moms with mobile rewards via Disney promotion

Published: June 24, 2011

Kimberly-Clark is kicking off a mobile incentive campaign in conjunction to Disney•Pixar’s “Cars 2” release that lets moms earn rewards by participating.

Nissan targets Disney family audience with 2011 Nissan Quest ads

Published: March 14, 2011

Nissan is the exclusive sponsor of the Disney FamilyFun iPad application, introducing the publication’s audience to the all-new 2011 Quest model.

Bing-sponsored, Disney-created Katy Perry app exceeds 4M downloads

Published: March 11, 2011

With the original version having been downloaded more than 4 million times, Microsoft’s Bing renewed its commitment as the exclusive sponsor of the “Katy Perry Revenge 2 by Bing” application.

Coca-Cola, Disney tap location-based mobile game to build buzz for Tron film

Published: November 29, 2010

Coca-Cola and Disney, two of the most recognizable brands in the world, have teamed up to launch LiveCycle, a location-based mobile game promoting Coke Zero and Disney’s “Tron: Legacy” film.

Disney taps mobile social network to engage theme park visitors with LBS

Published: November 23, 2010

In its first foray into location-based services, Disney Parks has teamed up with mobile social network Gowalla to provide guests with a new way to explore Walt Disney World and Disneyland Resorts.

Disney merges offline, online with Google Goggles mobile campaign

Published: November 17, 2010

Google is working with five brands—Disney, Buick, Diageo, T-Mobile and Delta Airlines—to extend some of their offline marketing to the mobile Web via its image recognition application.

Radio Disney app exceeds 1M downloads, upgrades functionality

Published: November 12, 2010

A major update for the Radio Disney application for iPhone and iPod touch, which has exceeded 1 million installations, is now live in the App Store.