Tag: Disney

Total Results: 43

Microsoft sponsors Disney app to introduce iPhone users to Bing

Published: October 19, 2010

Disney Mobile’s Tapulous is marketing singer Katy Perry's new single "Firework" via a mobile application.

Disney uses iPad app to drive awareness of films

Published: August 2, 2010

Walt Disney Studios is driving awareness of its theater and home video offerings with an application for the Apple iPad.

Disney strengthens smartphone strategy to drive revenue

Published: July 27, 2010

The Walt Disney Co. has a sophisticated mobile strategy, using free applications to create buzz for upcoming movie launches while it drives sales of paid mobile games and applications.

Disney launches mobile social media channel for Step Up 3D

Published: July 2, 2010

Walt Disney Studios is using social media platform thisMoment to bring "Step Up 3D" movie content from Facebook, MySpace and YouTube into one over-arching application.

Sony monetizes Jeopardy brand with premium mobile game

Published: June 24, 2010

Sony Pictures Home Entertainment is bringing the Jeopardy brand into the mobile space with a new enhanced premium game for handsets.

Disney app creates buzz for film launch, drives mobile content sales

Published: June 18, 2010

Disney has launched an application for the Apple iPhone and iPod touch as a key element in its marketing strategy for the Toy Story 3 movie.

Disney continues to expand paid app portfolio

Published: May 20, 2010

Disney has expanded its paid application portfolio as part of its ongoing strategy to entertain consumers wherever they may be.

Disney launches video content apps to support its TV shows, movies

Published: April 7, 2010

Disney has introduced applications from all of its businesses on Apple’s iPad as part of its ongoing strategy to provide original creative content for consumers.

TWC offers app users chance to win Disney cruise

Published: April 2, 2010

The Weather Channel is running internal spots within its iPhone application, promoting a sweepstakes for a chance to win a Disney cruise.

Disney releases Alice in Wonderland app to support movie release

Published: March 4, 2010

Disney Interactive Studios has launched the “Alice in Wonderland – An Adventure Beyond the Mirror,” application to support the movie’s debut.