Tag: DoubleClick

Total Results: 17

And what does the Google purchase of AdMob mean for publishers?

Published: November 11, 2009

By Tom Limongello

When Google acquired DoubleClick, it was a way for Google to gain publisher relationships. However, AdMob does not own the premium publisher segment in the mobile market.

Microsoft selling ad inventory on Verizon deck

Published: August 21, 2009

Microsoft is now selling on-deck display inventory on Verizon's Ad Network on a cost-per-click basis.

Mojiva serves 2 billionth mobile ad

Published: March 25, 2009

Last week, Mojiva served its 2 billionth mobile ad, after hitting the 1 billion ads-served mark about 6 weeks earlier.

Third Screen Media adds third-party ad tracking

Published: March 24, 2009

Mobile ad network Third Screen Media has implemented third-party 1x1 pixel tracking and image hosting as an option for advertisers running campaigns on the TSM Network.

Mobile improves effectiveness of cross-media advertising: ThinkMobile panel

Published: March 19, 2009

NEW YORK - Adding mobile to the marketing mix improves the effectiveness of cross-media ad campaigns, according to a panel at MediaBistro's ThinkMobile Conference & Expo.

Omnicom agency OMD mandates third-party verification for mobile display campaigns

Published: February 25, 2009

Omnicom Media Group's OMD media agency will no longer accept site-served publisher data for mobile delivery and click performance related to mobile display advertising.

Retail giant H&M runs multifaceted mobile marketing campaign

Published: January 23, 2009

Swedish clothing company H&M launched a mobile marketing campaign on its home turf to promote its latest collection.

Greystripe launches Flash ads on iPhone games

Published: December 5, 2008

Greystripe is offering advertisers the ability to target the iPhone audience through rich media ads.

DoubleClick helps advertisers leverage digital channels

Published: August 6, 2008

DoubleClick can now serve video ads into Microsoft Silverlight 2 to help clients maximize the yield on their ad inventory as they deliver content onto online, video and mobile channels.

DoubleClick Mobile integrates system with mobile ad networks

Published: May 1, 2008

DoubleClick Inc., a newly acquired Google property, is integrating its mobile advertising delivery system with leading mobile ad networks to help publishers with their ad inventory.