Tag: DoubleClick
Total Results: 19
Displaying: 1 - 10- Will 2011 beget a DoubleClick for mobile?
- Published: January 5, 2011
- By Srini Dharmaji
The fact that mobile is no longer a fringe medium cannot escape mention. Smartphones account for 40 percent of all phones sold nationwide, and the overall adoption is increasing dramatically.
- Microsoft Advertising launches third-party mobile ad serving
- Published: September 10, 2010
- Microsoft Advertising is launching third-party ad serving for mobile in the U.S. to make the campaign management process more similar to online.
- And what does the Google purchase of AdMob mean for publishers?
- Published: November 11, 2009
- By Tom Limongello
When Google acquired DoubleClick, it was a way for Google to gain publisher relationships. However, AdMob does not own the premium publisher segment in the mobile market.
- Microsoft selling ad inventory on Verizon deck
- Published: August 21, 2009
- Microsoft is now selling on-deck display inventory on Verizon's Ad Network on a cost-per-click basis.
- Mojiva serves 2 billionth mobile ad
- Published: March 25, 2009
- Last week, Mojiva served its 2 billionth mobile ad, after hitting the 1 billion ads-served mark about 6 weeks earlier.
- Third Screen Media adds third-party ad tracking
- Published: March 24, 2009
- Mobile ad network Third Screen Media has implemented third-party 1x1 pixel tracking and image hosting as an option for advertisers running campaigns on the TSM Network.
- Mobile improves effectiveness of cross-media advertising: ThinkMobile panel
- Published: March 19, 2009
- NEW YORK - Adding mobile to the marketing mix improves the effectiveness of cross-media ad campaigns, according to a panel at MediaBistro's ThinkMobile Conference & Expo.
- Omnicom agency OMD mandates third-party verification for mobile display campaigns
- Published: February 25, 2009
- Omnicom Media Group's OMD media agency will no longer accept site-served publisher data for mobile delivery and click performance related to mobile display advertising.
- Retail giant H&M runs multifaceted mobile marketing campaign
- Published: January 23, 2009
- Swedish clothing company H&M launched a mobile marketing campaign on its home turf to promote its latest collection.
- Greystripe launches Flash ads on iPhone games
- Published: December 5, 2008
- Greystripe is offering advertisers the ability to target the iPhone audience through rich media ads.












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