Tag: DoubleClick
Total Results: 9
- DoubleClick helps advertisers leverage digital channels
- Published: August 6, 2008
- DoubleClick can now serve video ads into Microsoft Silverlight 2 to help clients maximize the yield on their ad inventory as they deliver content onto online, video and mobile channels.
- DoubleClick Mobile integrates system with mobile ad networks
- Published: May 1, 2008
- DoubleClick Inc., a newly acquired Google property, is integrating its mobile advertising delivery system with leading mobile ad networks to help publishers with their ad inventory.
- Google rightly throws weight behind mobile banners
- Published: April 28, 2008
- It took some time but Google finally bellied up to the bar: The search giant’s move to offer banners for mobile extends the life of an ad unit that refuses to die.
- Localizing data key for mobile search: Study
- Published: March 17, 2008
- A recent study of Search 2.0 trends by DoubleClick Performics claims that mobile display and search are still in their infancy.
- Tip for big brands in mobile: Extend existing campaigns
- Published: March 14, 2008
- By Tony Nethercutt
The latest numbers from Nielsen Mobile paint a picture of the mobile Web that reveals it is not just the tech-savvy few that can be reached through mobile.
- DoubleClick integrates suite for Web, mobile publishers
- Published: March 6, 2008
- DoubleClick has integrated its suite of services for Web and mobile publishers under the DoubleClick Revenue Center brand.
- Yahoo boss says Microsoft bid is undervalued
- Published: February 15, 2008
- Jerry Yang, the most ardent supporter of mobile out of all Internet leaders, has made it clear that the Microsoft proposal is not in Yahoo Inc. shareholders’ best interests.
- What’s new? Google opposes Microsoft’s acquisition of Yahoo
- Published: February 5, 2008
- Just days after Microsoft Corp.’s $44.6 billion bid for Yahoo Inc., rival Google Inc. has opposed the deal, claiming it is a threat to the underlying principles of the Internet.
- FTC nod for Google/DoubleClick deal means more targeted ads
- Published: December 24, 2007
- The gift came in early, but what was in the sock for search giant Google Inc.? Sign-off from the Federal Trade Commission to buy DoubleClick, the world’s No. 1 display ad serving company.
