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Tag: DoubleClick


Total Results: 9

DoubleClick helps advertisers leverage digital channels
Published: August 6, 2008
DoubleClick can now serve video ads into Microsoft Silverlight 2 to help clients maximize the yield on their ad inventory as they deliver content onto online, video and mobile channels.

DoubleClick Mobile integrates system with mobile ad networks
Published: May 1, 2008
DoubleClick Inc., a newly acquired Google property, is integrating its mobile advertising delivery system with leading mobile ad networks to help publishers with their ad inventory.
Google rightly throws weight behind mobile banners
Published: April 28, 2008
It took some time but Google finally bellied up to the bar: The search giant’s move to offer banners for mobile extends the life of an ad unit that refuses to die.
Localizing data key for mobile search: Study
Published: March 17, 2008
A recent study of Search 2.0 trends by DoubleClick Performics claims that mobile display and search are still in their infancy.
Tip for big brands in mobile: Extend existing campaigns
Published: March 14, 2008
By Tony Nethercutt

The latest numbers from Nielsen Mobile paint a picture of the mobile Web that reveals it is not just the tech-savvy few that can be reached through mobile.

DoubleClick integrates suite for Web, mobile publishers
Published: March 6, 2008
DoubleClick has integrated its suite of services for Web and mobile publishers under the DoubleClick Revenue Center brand.
Yahoo boss says Microsoft bid is undervalued
Published: February 15, 2008
Jerry Yang, the most ardent supporter of mobile out of all Internet leaders, has made it clear that the Microsoft proposal is not in Yahoo Inc. shareholders’ best interests.
What’s new? Google opposes Microsoft’s acquisition of Yahoo
Published: February 5, 2008
Just days after Microsoft Corp.’s $44.6 billion bid for Yahoo Inc., rival Google Inc. has opposed the deal, claiming it is a threat to the underlying principles of the Internet.
FTC nod for Google/DoubleClick deal means more targeted ads
Published: December 24, 2007
The gift came in early, but what was in the sock for search giant Google Inc.? Sign-off from the Federal Trade Commission to buy DoubleClick, the world’s No. 1 display ad serving company.
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