Tag: Dr Pepper

Total Results: 4

Dr. Pepper relies on mobile video ads to drive engagement: Published: May 22, 2012; PepsiCo�s Dr. Pepper is running mobile video advertisements that let consumers learn more about the brand and connect with social media.
Dr. Pepper Snapple Group exec: Mobile increases sales, distribution: Published: May 4, 2012; NEW YORK � A Dr. Pepper Snapple Group executive at Aberdeen Group�s Retail and Consumer Markets Summit said that by equipping its employees with mobile handsets and tablets, the company is able to sell and distribute more products.
Top 10 mobile advertising campaigns in Q1: Published: April 20, 2011; Mobile advertising is really taking off, with creative executions in the first quarter of 2011 unlike anything the industry has ever seen.
Dr Pepper employs animation in mobile ads to hang onto users: Published: March 1, 2011; Lizards, leprechauns and bears, oh my. The Dr Pepper Snapple Group is using animated characters in mobile ads to increase engagement as part of the company�s multichannel �Hunt for the Unbelievable� campaign.