Tag: Draftfcb

Total Results: 13

Navigating the daunting tablet marketing landscape

Published: October 27, 2011

Right when marketers got the hang of mobile marketing comes the tablet. Although the opportunities are obvious, incorporating tablets into the digital marketing mix can be daunting.

Shopping behaviors differ between tablets and smartphones

Published: September 23, 2011

Mobile shopping tools will be used very differently between tablets and handsets with tablet users conducting more research and mobile consumers shopping on the go.

Mobile advertising supply continues to exceed demand: Digiday Mobile panelists

Published: September 22, 2011

NEW YORK – Much of the discussion at Digiday Mobile focused on problems that publishers face in the mobile space such as choosing a model for monetizing content.

PFLAG puts QR codes at center of multichannel campaign

Published: September 2, 2011

The nonprofit, Parents, Families & Friends of Lesbians and Gays, recently launched a national multichannel campaign that uses QR codes to bridge mobile and offline media.

Interpublic Group revamping mobile marketing practice across agencies

Published: September 1, 2010

Interpublic Group of Companies, owner of UM, McCann Worldwide, Initiative, Draftfcb and Mullen, is redefining its mobile marketing practice starting with major surgery on Ansible Mobile.

Why did Apple buy Quattro in the first place?

Published: August 20, 2010

Apple’s decision to phase out cross-platform mobile ad network Quattro Wireless to focus on iAd provides an opening to competing players. My, how generous.

Interpublic agency Draftfcb Chicago to stop treating mobile as standalone medium

Published: August 2, 2010

Interpublic Group’s Draftfcb Chicago ad agency is embarking on a new policy of bringing mobile marketing in-house, bolting on mobile to cross-channel advertising created for clients.

HP exec: brands’ mobile spend will be up in 2010

Published: December 3, 2009

After a difficult 2009, brands will increase their mobile spend in 2010, according to a Hewlett-Packard executive.

Draftfcb nabs Razorfish exec Patrick Moorhead for top agency mobile job

Published: November 30, 2009

Patrick J. Moorhead this week begins work as the new mobile chief for Draftfcb, an ad agency with clients such as Kraft Foods, Boeing, Dockers, Qwest, Pfizer, S.C. Johnson, Hilton, Motorola and KFC.

Coors Light lets mobile users decide what's cool

Published: August 5, 2009

Coors Light is launching a mobile initiative as part of its continued "Cold Certified" campaign to create interactivity between consumers and the brand.