Tag: Draftfcb
Total Results: 3
- Mobile: A branding or direct marketing medium?
- Published: August 15, 2008
- By Chris Arens
I am often asked that headline question and my response is simple: “It depends.” There is never a tried-and-true answer and those who claim to have one are kidding themselves.
- Coors Light taps SMS in NFL Draft sponsorship
- Published: May 30, 2008
- Coors Light launched a mobile text message component to its traditional sponsorship of the NFL Draft.
- Make mobile front and center of marketing: Leo Burnett exec
- Published: April 30, 2008
- CHICAGO – “We need to put mobile front and center of what we do.” Thus said a top executive at ad agency Leo Burnett to an audience of direct and interactive marketers at IMX08.
