Tag: Draftfcb

Total Results: 18

Why did Apple buy Quattro in the first place?

Published: August 20, 2010

Apple’s decision to phase out cross-platform mobile ad network Quattro Wireless to focus on iAd provides an opening to competing players. My, how generous.

Interpublic agency Draftfcb Chicago to stop treating mobile as standalone medium

Published: August 2, 2010

Interpublic Group’s Draftfcb Chicago ad agency is embarking on a new policy of bringing mobile marketing in-house, bolting on mobile to cross-channel advertising created for clients.

HP exec: brands’ mobile spend will be up in 2010

Published: December 3, 2009

After a difficult 2009, brands will increase their mobile spend in 2010, according to a Hewlett-Packard executive.

Draftfcb nabs Razorfish exec Patrick Moorhead for top agency mobile job

Published: November 30, 2009

Patrick J. Moorhead this week begins work as the new mobile chief for Draftfcb, an ad agency with clients such as Kraft Foods, Boeing, Dockers, Qwest, Pfizer, S.C. Johnson, Hilton, Motorola and KFC.

Coors Light lets mobile users decide what's cool

Published: August 5, 2009

Coors Light is launching a mobile initiative as part of its continued "Cold Certified" campaign to create interactivity between consumers and the brand.

Mobile: A branding or direct marketing medium?

Published: August 15, 2008

By Chris Arens

I am often asked that headline question and my response is simple: "It depends." There is never a tried-and-true answer and those who claim to have one are kidding themselves.

Coors Light taps SMS in NFL Draft sponsorship

Published: May 30, 2008

Coors Light launched a mobile text message component to its traditional sponsorship of the NFL Draft.

Make mobile front and center of marketing: Leo Burnett exec

Published: April 30, 2008

CHICAGO -- "We need to put mobile front and center of what we do." Thus said a top executive at ad agency Leo Burnett to an audience of direct and interactive marketers at IMX08.